Some Tik Tok content creators have used their platforms to establish their own businesses. Just this week, another Tik Tok duo has taken the internet by storm. Let’s take a quick look at the hype behind Ani Energy.
What is Ani Energy?
A group of content creators founded Ani Energy a while back. Ani promises that it will help its patrons get the energy they need without the caffeine crash. On their website, the brand promised that every can will contain B Vitamins and caffeine from green coffee beans.
Its main selling point will be its caffeine and sugar content. According to them, it has more caffeine content than a diet coke while maintaining a sugar content of just 6 grams. The standard sugar content of energy drinks stand at 30-40 grams. If Ani’s claims are true, then they are a compelling choice for your next energy drink.
Who’s Behind Ani?
Yes I know, we’ve been talking about the product for too long. The brains behind this company is a long list of social media content creators. Josh Richards, co-founder of TalentX Management is behind this company. As we recall, TalentX Management is a digital talent management company with an expansive roster of content creators.
Together with Richards are some of TalentX’s very own creators and executives. Josh will be joined by TalentX’s very own CEO, Warren Lentz; VP of Business Development, Michael Senzer; and VP of Talent, Michael Gruen. They will also be joined by Sway House creator, Bryce Hall and entrepreneurs Evan Burns and Daniel Fine.
Redefining Gen Z Content Creators
In a statement with Tube Filter, Warren Lenrtz praised Richards and his team for building Ani from scratch. He said:
“…Josh and the team developed the formula from scratch with the intention of offering Gen-Z a lifestyle energy drink that resonates with them — a true alternative to Diet Coke or Red Bull. He’s showing creators everywhere what it looks like to be a real entrepreneur and leverage the community and trust they have developed with their fans.”
It seems like more and more social media influencers are using their platform to jumpstart their business ventures. Ani Energy will be available for presale “soon” and will hit the general market sometime in September. Read here for more news about Sway.
Opinions expressed by AsianBlurb contributors are their own.
Brendan Cox (born 08/29/2000) is an American teen serial entrepreneur who currently owns and runs various businesses. Specializing in graphic design and branding, Cox is one of the most successful entrepreneurs in his age group.
