We live in a digital age where anything and everything is available immediately on demand. Where most brands are just getting on that bandwagon, here are some beauty Influencers that sensed and capitalized upon these opportunities ages ago.
NikkiTutorials – 12 million subscribers
Nikkie de Jager is a Dutch makeup artist and beauty vlogger. She gained online popularity after her YouTube video “The Power of Makeup” which inspired many online influencers showing their faces with and without makeup to support her cause. Her estimated net worth is $6 million.
Rclbeauty101 – 14 million subscribers
An avid vlogger from the past 8 years, Rachel Levin is called a Beauty ‘YouTuber with a Positive Message’, by the Forbes Magazine. She is known for addressing social issues such as bullying, self-image and mental illness. She has also recently launched her musical career. Her estimated net worth is $13 million.
Jeffree Star – 15.5 million subscribers
Founder of Jeffree Star Cosmetics, he uses his YouTube channel for the promotion of his products. Known for his feud with Kim Kardashian, James Charles and many more, Jeffree Star has accumulated a remarkable fortune of over $200 million.
James Charles – 15.8 million
First male brand ambassador to CoverGirl, James Charles gained popularity after the feud with his former friend Westbrook (estimated net worth $12 million). He has collaborated along with artists such as Katy Perry and Iggzy Azalea and is set to launch a new YouTube show. His estimated net worth is $12 million.
Yuya – 23.8 million subscribers
Mexico based beauty blogger, Yuya is both beauty and brains. She is one the seven female YouTube creators to join as brand ambassadors to UN Sustainable Development Action – aiming to empower young girls everywhere. She has written 2 books, released her own fragrance and her own make up collection. Her estimated net worth is $1.9 million.
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