The Nelk boys and Worldstar have something in common. Aside from the founders, there is an extra brain that help them in driving views and fans. Today we’ll introduce to you Jason Erne, one of the brains behind these viral content creators.
Not much information is available about Erne. However, we could definitely tell from his association with these two big brands that he is some type of genius.
Worldstar Hip Hop
If you’ve seen videos of random people fighting on the street, there’s a chance that spectators will scream “WORLDSTAR!” Worldstar Hip Hop (WSHH) is a company founded in 2005. In their 15 years in the business, WSHH has delivered one of the best entertaining content from music and random comedic videos.
Their YouTube description reads:
“WorldstarHipHop is home to everything entertainment & hip hop. The #1 urban outlet responsible for breaking the latest premiere music videos, exclusive artist content, entertainment stories, celebrity rumors, sports highlights, interviews, comedy skits, rap freestyles, crazy fights, eye candy models, the best viral videos & more”
Worldstar Instagram now 11 Mill 🤘
— Jason (@iamjasonerne) May 26, 2017
Behind the scenes, Jason Erne is one of the most vital cogs for the platform’s success. Despite the untimely demise of WSHH’s founder, Erne has helped sustain the following and culture brought about by WSHH 15 years ago.
NELK Boys
NELK Boys is a group of Canadian YouTube content creators which focuses on pranks and the typical “college teen” (Partying and Drinking). The group consists of They currently have over 5 million subscribers on YouTube.
Due to some legal issues in the past, the NELK Boys have hidden some of their most controversial content on YouTube. This led them to create Full Send, an eCommerce platform where you can purchase their merchandise (which usually sells out in minutes). It also doubles as a way for fans to access their content without YouTube’s extremely harsh demonetization rules.
Where does Jason come in on their part? Erne sometimes appears in their videos holding a phone. As for his “unofficial” role, he manages the social media of the brand. With Erne’s experience on the social media side of things, only time would tell what the Nelk Boys could achieve in the future.
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