The pandemic has brought a lot of changes to the world. How we function in our daily lives depend on whether the virus will be contained or not. Another question will be what permanent changes will take place should the virus subside? For the e-commerce industry, another platform has risen to give entrepreneurs more chances of getting discovered by consumers. Here are our top 5 tips to be discovered on Google Shopping.
For the uninitiated, Google Shopping is a branch of the search engine which deals with e-commerce. It is a visual platform that allows consumers to compare, research, and discover businesses. Listing your business in Google Shopping is free, but Google charges you per click according to your bid.
Optimize Your Listings
You can’t sell stuff online if you do not have attractive pictures of it. That’s branding 101. You need to have a strong e-commerce platform Remember to include high-quality photos, strong keywords, and competitive pricing.
The last thing you would want is to get your account suspended because you failed to meet Google’s guidelines.
Test and Optimize Your Campaigns
Before you put your product out there, make sure that it will work. How? Do a test run first. Observe if it produces the results you are expecting from your campaign. If not, then it’s best that you review your strategy.
One thing you could do is place your products on the platform and put a relatively low bid. This allows you to observe the performance of your products while maintaining good profits. Optimizing your campaigns require some trial and error. Start exploring strategies slowly. The changes you make on Google should be limited, too. Allow the platform to analyze and learn your strategies.
Segment Your Products
No one would like to find food in the clothing category of Google Shopping. Learn from the data you gathered from the test campaign. Which product gave you the most competitive results? If you find one, focus a large part of your attention there. Segment your products according to category, keyword, or performance. This allows you to bid more precisely.
Research Product Traffic
Keep tabs on which products give you the highest search volume. You could use Google’s Keyword Planner to deal with this one. If Google records a high number of searches for a specific product, you could then focus on it to highlight your relevant products.
Optimize Your Search Terms
After all, Google is a search engine. You need to use appropriate keywords to get favorable results from your business. Make use of the Google Ads Dashboard to guide your decisions. You will see here in which keywords your products appeared. Seeing which search terms your products appeared on helps you bid strategically. You could bid on the words that yielded a high amount of click-through rates for your product.
Another helpful tip for you is to use negative keywords. This allows you to optimize and specify the words your products would appear on.
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Zakary Kelley is a technology reporter for Business Blurb covering social media and the digital products that are changing our lives.
