The essence or content of your website is half the battle. How you present your content is a key factor for your audience. Today, we’re going to talk about five font and text tricks that could instantly modernize your site.
A website’s content speaks to a person’s brain while the font type and text size appeals to your eyes. Would you read an informative text if the text is too small and hard to read? Exactly.
Text Size
Text size matters on a website. According to Entrepreneur, Google might devalue your website if your text size is smaller than 12px. If you’re aiming to make your website available to both desktop and mobile devices, use at least 16px.
For less important texts such as captions, sidenotes, or labels, only use 13px or 14px. Do not go smaller than this.
Take Note of Mobile Devices
Smartphones have become the primary devices of the majority of people. Since it is extremely handy, people use their phones to browse the internet. “Responsive Design” is a concept that pertains to your website’s responsiveness to the platform being used. In simple terms, your website should be viewer-friendly for both desktop and smartphone users.
As mentioned above, the majority of your body text should be 16px. If you have a text input field on your website, make sure that you use at least 16px. This is to aid viewers when their phones zoom in on the text field.
Text/Font Family
When you compare two fonts, you would sometimes see that one font takes up more space than the other. This is a key factor when designing your website. The best suggestion we could give you is to try to experiment on the fonts that work best. You may visit other popular sites around the web and try to look at the font families they use on their website.
Text Color and Contrast
This is pretty straightforward. Imagine if your website’s background color is yellow with a white text. You see where we’re going here, right? You wouldn’t want to let your readers scroll through your website with bad contrast. It’s one of the 10 commandments of design.
You may also try surfing the web to get more inspiration on what color combinations work best. If you want a more timeless look, you may align your website’s colors with your branding’s color.
Text Spacing
Try writing on a piece of paper. Do you see the natural spaces between the characters you write? This also applies to your websites. According to sources, you may use 120% to 200% spacing. However, they recommend that you use 140% as it is the quoted “sweet spot”.
The final advice we could give you is to experiment on your website’s design. See what works for you and what doesn’t. It is also a must that you view your website on different platforms (smartphone, desktop, tablet, etc.). This ensures that your website is readable on multiple platforms.
If you wish to learn more about marketing, you might want to read on the effectiveness of Marketing here.
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