Knowing Tik Tok is just half the battle. Effectively using it to increase your influence is a different adventure that you need to take on. If you are a small Tik Tok content creator, make sure you follow us until the end. Here are five growth hacks that every Tik Tok influencer should know.
Be Authentic
There’s the pressure to be funny and outrageous when you’re on Tik Tok. It’s a normal pressure that occurs to everyone especially considering that people generally love a good laugh. However, it’s not always the right path. Sometimes, you just need to show your true self to your videos,
It’s easy to get consumed by the status quo. You just need to show users your fun side and not take things too seriously. This will result in more likes and follows from users. Put some fun elements in your personality and show it to people. Let your audience get to you in ways which other social media sites couldn’t do for you.
Use Analytics
There’s some science behind being big on Tik Tok. The social media platform offers its content creators powerful tools to come up with data-driven. You just need to upgrade your account to a “Pro Account” which opens up a lot of ways which you can analyze user behavior on your profile.
Leverage the analytics in your profile to strategize and amp up your content. This puts you in a great position to go viral. Video watch time is an important component in the app. Therefore, the longer your fans watch your videos, the better. This allows you create more “bait-worthy” content.
Make Use of Your Bio
Here’s a pro tip: People pay attention to your bio more than you expect. These small spaces in your profile should be used efficiently. You do not have to include a lot of information on it. What’s recommended is that you put your social media accounts in your bio page. You can also put a link to an e-commerce website there.
You are basically creating a sales funnel. People will visit your profile for the tips, and they will visit the shop in your bio to get the latest swag off the store. Use the limited space as a call to action and let the links do its job.
Use Hashtags Correctly
Hashtags are extremely useful in Tik Tok. It serves a deeper purpose as opposed to Twitter and Instagram’s hashtags. On Tik Tok, hashtags and keywords are essential in showing your content to the people you have in mind. The hashtags do not mean that you will appear in the hashtag page. It means that Tik Tok will now know who to show your content to.
This is a great way to fine-tune the people that would be consuming your content. Make use of hashtags to get more organic growth and exposure.
Do Your Research
People go viral on Tik Tok because they are leaders in making a certain trend go viral. You should be on top of the trending things. Do not let a trend pass without understanding its structure and content. This allows you to stay on top of your game every single time. When a new trend is here, the best option is to jump the bandwagon.
You should find trending hashtags in the discovery page and create content around the hashtags. The trending songs is also a great first step in getting discovered by more people. On Tik Tok, it is important that you become the first people to adapt to a certain trend. This is called “First mover advantage”. You would appear as if you were one of the original folks who started the trend because you did it first before anyone else.
Final Words
With these tips in mind, we should always remember that Tik Tok enables the potential of content creators to grow organically. Since we’re on the subject, you might want to read here about the upcoming ban on Tik Tok.
Opinions expressed by AsianBlurb contributors are their own.
Devin Caherly (born 03/17/2001) is an American teen entrepreneur and influencer. Caherly is most widely known for his TikTok account with over a million followers.