7 Influencers Talk Successful Marketing Strategies

Introduction: In today’s marketing world, businesses need to reach out more and more often to their target audience. Effective marketing strategies are critical in this regard.

The methods used by influencers to attract a huge group of followers are worth learning. These marketing tips can be used by businesses to promote their products as well as services successfully.

Today, we have an awesome roundup for you on successful marketing strategies adopted by top digital marketers in the industry. Let’s find out what they do differently than others:

1. Brendon Burchard

Brendon Burchard, known for his best-selling self-help book, Experts Secrets, talks about the power of conscious media. The presence of social media channels like Facebook and Twitter has transformed this world into a global village. He believes that it is possible to reach out to millions using these platforms alone. His tips on how to become famous on social media:

1. Be the best you can be – Successful marketers know that being authentic is vital to succeeding in this field.
2. Focus on building your brand – If you invest time and energy in developing a meaningful presence, you will become a thought leader.
3. Develop an arsenal of free content –  Empower your social media following by sharing useful information, e.g., videos, images, content, etc.
4. Join the influencer game – Influencers have a huge following, and they love engaging with others who are like-minded.
5. Go beyond the superficial – Always share meaningful and informative content with your audience, e.g., resources on ways to succeed in business.

2. Raghu Bala

Raghu Bala, currently serving as the chief growth officer at GrowthHackers, talks about active listening and sharing when marketing your product or service online. This technique can be used on Facebook, Twitter, and Instagram:

1. Always be active on social media – Engage with other people and go beyond the surface to get valuable insights.
2. Share customer feedback at every stage – This will help you learn what works and what does not work.
3. Take a holistic approach when marketing your product or service – Always put yourself in the shoes of a customer to understand their needs.
4. Appreciate your customers and give credit to them for success – The word `Gratitude’ is not just a word, but a way of life

3. Pat Flynn

Pat Flynn, who has read e-books worldwide, talks about the importance of consistency. He mentions that you need to be consistent in posting useful content, for instance, tips and tutorials, to your website. The frequency is not that important. All you need to worry about is posting something interesting daily, fortnightly, or weekly.

To build a customer base, you need to be consistent with posting new content to your website and other social media platforms. For example, if you post an article on Monday, you need to keep it updated until the week is over. Similarly, do not leave gaps in-between else; your followers will forget about you. He suggests that you should post at least 3 blog posts a week, or once every 2 days:

1. Motivate and inspire – Share content that motivates people to move from their comfort zone
2. Be useful and implement-able- Post instructions on how to do something more effectively with your product or service 
3. Share customer feedback –  Share what customers have to say about your product or services
4. Be creative – Post images and videos that will draw people’s attention
5. Use humor, but not excessively – This can help you build a brand image, but use it with caution

4. Neil Patel

Neil Patel, who serves as the co-founder at Content Marketing Institute, mentions that email marketing is likely to become even more effective in the coming years. This method helps businesses to reach out to their target audience as often as they need. Neil Patel says that you should use a content-first approach when marketing your product or service via email. Ensure that the content is precious and shareable.

In addition, you can also try following these tips:

1. Send more than one email – Make sure that there is a call to action in every email
2. Optimize the performance of your design –   Use images and videos to make it more interesting
3. Keep improving the quality of your content – Always deliver something new whenever you send out an email. Search for opportunities to inspire your readers, e.g., by sharing a story about someone who had to overcome a big obstacle in their life, etc.

5. John Lee Dumas

John Lee Dumas is the founder of EntrepreneurOnFire. He believes that content marketing offers an amazing opportunity for businesses to profit. John says that you need to thoroughly research and plan your content marketing strategy before starting this journey. Here are some ways to do so:

1. Make a plan – Develop your own content marketing strategy and outline how you will implement it.
2. Research for ideas – Go beyond what you already know, e.g., by finding out information about competitors.
3. Build an audience to reach out to – Try using channels such as Periscope, Facebook Live, Linked In, etc.

6. Stephanie Palmer

Stephanie Palmer, featured on Inc.com, talks about content marketing. She says that if you want to be successful as a content marketer, it is vital to craft your stories carefully and interestingly deliver them to captivate an audience. Here are a few tips for writing your own content:

1. Write an article – e.g., share specific information about the industry that you are in
2. Produce a Youtube video – You can share it on Facebook and Instagram as well.
3. Create SlideShare presentation – This way, people will read all of the information that you want to share.

7. Justin Brooke

In Forbes Magazine, Justin Brooke talks about how businesses can use content marketing effectively for their own purposes. If your business is not using this method or at least thinking of implementing it, then here are a few things that you need to keep in mind:

1. Think about the problems your customers might have and how you can solve them from the customer’s perspective.
2. Use social media to promote content – If someone shares an article or video, it will reach a much bigger audience.
3. Develop your own plans for marketing – Make sure that they align with those of other people in the company
4. Get feedback from your target audience – Ask them what they think of your product or service and how you can improve it.
5. Track conversions – Check out which content has generated the most amount of traffic to your website and add similar kinds of information to your content calendar every year.

Conclusion:

Content Marketing is undoubtedly an effective method of increasing the business’s visibility and its products or services. However, when you are carrying out this kind of marketing campaign, ensure that your content is well-written not to turn off people. Even though there are many techniques to try out, the most important thing is to have a well-defined action plan before you launch your campaign.