The pandemic, economic crash, and civil unjust have all called for a time of radical transparency. This transparency is quickly becoming fundamental for how companies will be able stay in business. The Pull Up For Change initiative has demanded that companies post their internal diversity breakdowns to an “awakening” of consumers wanting to put their money where their belief systems reside. While this type of transparency is well overdue,
81% of 18- to 54-year olds say that they’re more likely to buy a brand or product from a company that is fully transparent
Consumer advocates are calling for a “glass house” approach to how business will operate moving forward, in regards to inclusivity practices, political affiliations, long term diversity initiatives and more . Just a few weeks ago, it would have been nearly impossible to get these diversity breakdown numbers from popular companies. But over the past few weeks, they’ve provided them willingly, due to intense pressure from consumer activists. The call for transparency has highlighted that black citizens haven’t been given equitable economic opportunities which continues to accelerate the racial wealth gap.
The new norm demands absolute financial transparency and those that continue to operate in the ways of the past and their predecessors are in for a rude awakening. The year 2020 has caused people to slow down enough to finally pay attention. And they are choosing to pay attention with their pockets. The future will be bankrolled by exposure and veracity.
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