Curate. It means to gather or select with care.
The word curation is a fairly new term in the business community, and its meaning has evolved from initially describing museums and art galleries, then to making a successful career in social media marketing to what it is today – an amazing way for you to effectively produce relevant content as part of your digital marketing strategy.
The success of any digital marketing campaign is directly linked with the value and appeal of the content you’re producing for it. And there’s no way to produce effective, relevant content unless you have it in place beforehand.
This basically means that curation plays an important role in any business’s online presence and outreach. So we decided to figure out what it means to curate content and sift through the pros and cons of this approach for your business or blog to reap its benefits.
If you’ve noticed something missing in your online presence or marketing plan in these past few days, chances are you lack a piece of well-written relevant content, which is usually backed up by an appealing image. To help fill that gap for you today, we’re presenting 5 smart ways to curate content that actually works for your business:
Trick #1: Link Back To Where You Got The Infographic From
The infographic you’re using as part of your digital marketing strategy must have a link back to where it came from. This is especially crucial if you’ve used an infographic published by another site because, in this case, you can still earn some traffic and “link juice” for your own blog or business.
Creating good backlinks takes time and effort, so make sure to look into this aspect before using any content someone has created for their own purposes.
Internet users are always on the lookout for interesting content, so use this fact when creating natural and effective SEO-boosting pieces for your business’ website.
Trick #2: Ask Yourself What Questions People Have About This Niche
If you managed to find a high-quality infographic on any niche you’ve been interested in, chances are there are people out there who want to know what it has to offer.
If you ask the right questions, your blog will become an essential source of useful information and present some great links for all the people who have those questions.
It is much easier to write about things that interest you; hence coming up with interesting insights and credible facts should be something that comes naturally to you – so make sure you use this advantage when providing answers to your readers’ questions.
Trick #3: Look Into How Relevant Content Can Benefit Your Brand
Back in the day, when business owners were still wondering whether or not they needed SEO services, curation was the term of the moment.
These days it’s still one of the key factors in digital marketing, as this approach works great for your brand and overall business visibility online.
By simply collecting and presenting information on various topics, you can enhance your credibility and reputation among relevant readers that are bound to see what you’re offering and expect useful words from you.
So, whenever you want to write about something important or related to your area of expertise, make sure to take into consideration how the relevant content will benefit your brand before posting your blog post online.
Trick #4: Use Related Content To Attract Attention
You’ve probably heard some SEO specialists talk about using authoritative links to build up curation-related posts for their client’s websites.
By using related content on your website, you can easily attract more people to what you’re writing about because they will be interested in reading similar posts if they are already familiar with what your website has to offer.
According to SEO experts, almost 80% of internet users use the search function when looking for something online – so make sure that your site is always part of the top results.
Trick #5: Look Into How Relevant Content Can Benefit Your Blog’s Or Business’ Image
One of the most important aspects of curating content for your brand and then putting it out there via social media websites or other popular portals is building a certain response rate to your campaign.
By simply uniting all sorts of helpful information into one place, you can increase the number of visits and page views to your site by more than 50%.
Even though it’s hard to tell whether or not this is a direct result of delivering valuable content through social media channels such as Facebook, Twitter, Google+, etc., it does seem reasonable that qualified people will be interested in learning something new about your niche.
So make sure to look into how relevant content can benefit your brand whenever you want to use another business’ infographic for your own purposes – because digital marketing desperately needs smart approaches like these.
