Covid-19 has taught us numerous lessons this year. People at home, as well as businesses, had to adapt to these new changes. Everybody had to come up with innovative strategies and implementations to keep their personal lives and businesses afloat and relatable within consumer markets.
Startups during this time emerged in great numbers. Many people increased their spending this year during quarantine, especially through online shopping. Many young entrepreneurs were able to recognize the opportunities very quickly. However, 2020 has been a scary time for huge nations all over the world. Hence, startups had to work even harder than before in order to keep up.
Here are a few practices you can take up in order to help your startup survive this crisis and come out stronger on the other side.
Recognize the Needs of the Consumer
Many individuals were able to witness the outbreak of the crises as an opportunity. Multiple startups began to set up in order to deal with the new normal. While most of us were feeling imbalanced and chaotic during the initial phase of the crisis, young entrepreneurs knew they had to seize the opportunities that arose.
For example, many individuals recognized the need for masks and set up startup businesses dealing with such products. While many businesses were forced to shut down, some recognized that they can use the time to cater to a different segment.
Many restaurants shifted to selling and delivering groceries when their dining was closed during the lockdown. The idea is to not hold back on your hunt to find the opportunities that underlie different circumstances. There will always be abundant possibilities for your businesses.
Future-Proofing Your Office Space
Now that we have experienced a pandemic and the instability that comes along, we need to be prepared for the uncertain. Entrepreneurs and startup leaders need to make sure that their business blueprints keep in mind to accommodate adaptability and flexibility.
Even in a post-covid world, we will need to be prepared and keep up with the lessons taught to us by this time. Make sure to keep up with the SOPs that you learned about this pandemic and keep up with them. Try looking at office spaces and infrastructures that allow at least 6ft spacing and individual privacy.
Tech Investments and Being a Team Player
Automation and Artificial Intelligence is the new dig for tech investments. This year made businesses that rely heavily on machinery as well as labour to realize that if employees aren’t around to work the machines, the business loses money and time.
Therefore, more and more businesses are looking into newer investments. That relies slightly lesser on manual labor and more on the new tech.
Build on Local Relationships and Personalize
There has never been a better time to go local. Communities knew this time was meant to stay put and together to survive. Therefore, they collaborated and tried giving back through fund-raisers, gift-card sales, and other ways to donate.
Businesses instantly recognized the increase in demand for goods and services. So, they worked towards offering ways that are fun yet satisfy consumers. Most customers want to hear from the small business down the street that is part of their communal fabric and how they’re evolving in this time.
Opinions expressed by AsianBlurb contributors are their own.
Maham Qasim is an English Literature and Economics student at Forman Christian College University with an interest in writing. Maham was born in Pakistan and raised in Saudi Arabia and is now pursuing her education.