Every business needs to get on the digital marketing train. Social media is no longer just a tool for increasing brand visibility. It has become the ultimate method for driving traffic, getting leads, making sales, and building relationships with people with whom you want to do business.
One such platform that has seen explosive growth in popularity not long ago is TikTok. The app itself allows users to create short videos and then post them so that others can like or comment on them.
While the general public may know of this social media platform under a different name – Musical.ly – at present, it’s more popularly known as TikTok (a rebranding from June 2018). This shift was initiated by the launch of numerous new features along with a new logo and name.
The 15 reasons why every business needs to get their official account on TikTok are as follows:
1. Tiktok Gathers 17 Billion Views Per Month
Social media platforms are littered with new ones being born and older ones dying every day. And in the very center of this chaos, TikTok is gaining popularity at a rapid pace.
Tiktok app has been downloaded 2.6 billion times worldwide, as reported by Sensor Tower in December 2020. The current monthly growth of users on TikTok is scaling up to a phenomenal level of 120 million new users every month, making it the fastest growing social media platform in 2021.
2. TikTok Has Over 1.1 Billion Monthly Active Users As of 2021
In other words, you will never.
TikTok has more than a billion users watching videos on the app at least once a month, just around 50 percent of annual active users on Facebook and Instagram combined!
Could you imagine just how many views your video will be getting when it’s uploaded to this social media platform?
If you’re not using TikTok as your main source for driving traffic to your website or blog, then you are missing out on a lot of potential business opportunities that can only help grow your company.
3. TikTok Acquires 120 Million New Users Per Month
The current monthly growth of users on TikTok is scaling up to a phenomenal level of 120 million new users every month, making it the fastest growing social media platform in 2021.
Tiktok isn’t another fade to mainstream social media platform from China that another one will replace. It is here to stay, and the only way you can do it is to be aware of this app as a potential source for getting traffic to your website, blog, service, or webinar.
Plenty of entrepreneurs thought that Instagram wasn’t going to last, but it has continually evolved the way Tiktok is currently already doing.
4. Brand Awareness Through Tiktok Videos Is Easy To Achieve
Every business needs to get its brand seen by prime users, exactly what TikTok offers through its video-based customers.
TikTok isn’t all about dancing and music videos. There are plenty of viral videos that can reach millions of views and become trending at any time.
The data shows that there are overwhelmingly more consumers than creators on Tiktok, making it the perfect opportunity for the new business to create valuable content that can make it easy for small businesses to acquire a new customer.
An example of a small business that uses Titkok to acquire clients is Cooper’s Coffee in Ohio.
Cooper’s coffee quickly understood that the best thing to do would be to create viral videos of their staff making coffees and serving them to their customers.
This video was created by a customer who walked into Cooper’s Coffee shop, showed his phone’s camera the card reader, and then made believe he wanted to pay with his credit card.
The video captured more than 37 million views on TikTok within 24 hours, making it “Trending” – that is, one of the most popular videos on Tiktok at that time.
This is an excellent way for small business owners or entrepreneurs to showcase their products or service through videos they know will attract thousands or millions of viewers and followers looking for what they’re offering.
And this is the way how any business can get their brand and their products seen by millions of people every day worldwide in minutes while keeping all of their customers engaged daily, whether through videos, stories, or posts.
By simply creating an account on TikTok, your company can acquire more customers than you will ever imagine possible with little to no marketing needed, thanks to simple algorithms that recommend accounts based on similar interests from other users, which are simply “exploding” at the moment.
5. It Can Help You Create A Viral Campaign For Your Business
As stated above, business owners and entrepreneurs can create a viral campaign with ease, thanks to millions of people on TikTok.
The key here is getting the right video or messaging done the first time, which will then be recommended to millions of other users who have similar interests as the previous accounts that are now “trending” and gathering millions of views at any moment.
TikTok also offers its platform for businesses to grow their brand through ads or sponsored posts, just like any other social media platform out there. Yet, they offer much more advanced analytics allowing small business owners to track their daily income from the campaigns regardless of organic reach or paid reach. This data is crucial in tracking how many videos were watched from start to finish.
6. Tiktok supports Live Streaming (Which Makes Videos & Views More Viral)
Another excellent feature of TikTok is that it supports live streaming similar to Instagram Stories or Facebook Live.
So, for example, if your business has organized an activity/game and you want to walk people through it while the event is ongoing, this feature can be utilized effectively on TikTok.
You can let users watch how the event is going on by simply pushing a button! And not only will you be able to reach out to more people than before, but you will also create some hyped-up excitement surrounding your brand at the same time! When brands post live videos with links to their websites, they get 2x more engagement than usual.
7. It Has A High Engagement Rate Compared To Other Social Media Apps
TikTok allows you to post up to 15 seconds of a video/image; hence the engagement rate on this app is quite high – much higher than that of Facebook and Instagram. Also, there are no ways for users to hide comments or ‘dislikes.’ This makes it easier for brands to utilize their time and resources in the most effective way possible! More engagement means more attention drawn towards your brand’s profile!
8. It Provides An Excellent Way To Promote New Products Or Services
If your business plans to unveil something new within a couple of months from now, TikTok can be an excellent way to promote it beforehand. You can ask your fans to tag their friends in a post, for example, and spread the word about your upcoming product/service.
And once it’s released, you can thank everyone who helped you promote it by giving them some reward!
9. It Offers An Easy To Use Filtering Feature
The app offers an easy filtering feature that allows users to find people with similar interests and connect with them more effectively. That means you have a higher chance of finding customers who match your target audience easily on TikTok – which works as a great marketing strategy if utilized correctly! So make sure that you utilize hashtags prominently and use tags properly so that potential customers can get attracted to your brand.
10. You Can Create Special Hashtags For Your Business
Creating a hashtag for your business would help you in reaching out to more users than before. And it wouldn’t be as hard as it sounds either! All you have to do is develop an easy, simple, and catchy business-related phrase that can be used in the hashtags so that people can easily find and connect with your brand.
11. It’s A Great Way To Engage With New Customers
By interactively engaging with your customers, you can create a sense of excitement and trust around your brand by simply walking them through the process of using your product/service or explaining to them how they could utilize it effectively!
For example, you can walk them through a recipe while cooking something – which is bound to make things more exciting and help gain their trust too! And not only that, but this will also help you gain traction within your niche audience at the same time!
12. Use Gifs On TikTok To Build Your Reach And Community Very Effectively
The app allows its users to search for popular gifs easily, so if you want to create a gifs-based video for your brand TikTok is the app you should use!
And doing so will not only help you stand out from the rest of the crowd but will also create a sense of excitement and curiosity among your target audience.
13. It’s A Great Way To Build Trust And Be Found Before The Product/Service Launch
If you’re planning to launch a new product or service within the next few months, TikTok can be a great way to let people know about it beforehand.
You can create an engaging video that explains what exactly your upcoming product/service is about and share it in a couple of hashtags related to your niche. Doing so will help you build trust and inspire further conversations, ultimately leading to more customers flocking towards your brand!
14. It Offers A Tool Called “Lip-To-Text” Which Helps To Create More Engaging Content For Your Brand
TikTok offers this tool to users who are new to the app and don’t know how to sing or dance. It helps them to create funny videos by simply syncing their lips with any song that they want!
And brands can take advantage of this by creating a video on TikTok in which they show off their product effectively, for example.
After that, they can use this tool to convert their video into a song which users could then download from their app.
15. You Can Collect Feedback From Customers On TikTok
As we all know, feedback is essential for any business because it helps them figure out exactly what they are doing right and where they need to improve.
This is also why e-commerce businesses need to have options available on their website that will allow them to collect customer feedback – and TikTok is a similar online platform.
It allows its users to create polls with questions they want to be answered. So imagine if your business could do something like that?
